April 13, 2023 Published by

She’s (Anti-) Aging Beautifully

Eighty-two percent (82%) of female consumers polled in TBC’s latest consumer study said that a woman should be proud to look her true age. What’s more, consumers are generally at peace with the natural aging process (53% don’t mind looking their age). Still, 67% admit to being self-conscious about how they look as they grow older, and
96% just adore it when people think they re younger than their real age! When the tug-of-war between empowering oneself to age naturally meets efficacious anti-aging products. most women root for both teams.


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