Developing a detailed, customized skincare routine is a vital part of any beauty consumer’s lifestyle, and many consumers have been following a detailed regimen for years. The Benchmarking Company’s original research found that 65% of women use multiple skincare products daily. Today’s infographic looks into the specific skincare application methods and products that are the most popular to help brands understand the skincare user’s priorities.
To help beauty businesses reach wider audiences, our research unveils opportunities within the skincare market by showcasing that’s piquing a consumer’s interest, in addition to what skincare needs are currently unmet by what’s currently available on the market. We then examine the most prevalent skincare concerns by age group, giving you a clearer visual of your target buyer’s priorities.