April 8, 2019 Published by

The Skinny on Skincare—Part III

In part three, we dive into brand awareness, what compels her to try new skincare products, her habits with natural/organic skincare, and we take a look at some social media and brand connecting patterns.  Hear what 4,600+ beauty consumers to tell us about their skincare regimen!

Most Compelling Words For New Skincare Brand

Age All Gen Z (18 – 24) Millennials (25 – 38) Gen X(39 – 53) Baby Boomer (54+)
#1 Affordable (61%) Affordable (76%) Affordable (63%) Anti-aging (70%) Anti-aging (79%)
#2 Anti-aging (52%) Multi-benefit (40%) Multi-benefit (46%) Affordable (54%) Affordable (58%)
#3 Multi-benefit (45%) Natural (32%) Anti-aging (41%) Multi-benefit (46%) Multi-benefit (44%)
#4 High-quality (34%) High-quality (35%) High-quality (35%) High-quality (33%) High-quality (36%)
#5 Proven (31%) Proven (30%) Proven (30%) Proven (31%) Proven (33%)

Least Compelling Words for New Skincare Brand

  • Educational
  • Cute
  • Universal
  • Fun
  • Chic
  • Trendy

Skincare brands she’s aware of

  • 91% Olay
  • 90% Bare Minerals
  • 89% Neutrogena
  • 88% Clinique
  • 87% Avon/Biore/L’Oreal
  • 85% Estee Lauder/Burt’s Bees
  • 81% Clean & Clear/Clearasil
  • 80% Lancôme/Cetaphil/St. Ives
  • 78% Mary Kay
  • 76% MAC
  • 75% Ponds
  • 73% Sephora Collection
  • 69% Elizabeth Arden
  • 68% CHANEL
  • 65% Bobbi Brown/Dior

Click here to download the .pdf.