With beach trips, pool days and outdoor adventures in full swing, our thoughts shift to SPF and sun protection. What’s important to beauty consumers who buy skincare with SPF and sunscreen products? We’ve benchmarked part of our 2021 study with one that we conducted in 2016, with some surprising 5-year comparisons.
A tan is nice but healthy skin is better
| 2016 | 2021 | |
| Are concerned or very concerned about sun exposure on their face | 85% | 90% |
| Are very concerned or concerned about sun exposure on their body | 80% | 83% |
| Would pay more for a product with SPF in it | 85% | 78% |
| Prefer skincare products to have SPF/sunscreen | 76% | 71% |
| Use or buy facial moisturizers with SPF | 70% | 72% |
| Use or buy foundation with SPF | 69% | 64% |
Why she prefers skincare w/SPF to traditional sunscreens
| 2016 | 2021 | |
| Prefer skincare w/SPF because it’s easily added to daily routine | 73% | 77% |
| Like the blend of skincare benefits and sun protection | 70% | 66% |
| Prefer the texture (not sticky/tacky) | 62% | 47% |
Why some prefer traditional sunscreens to skincare w/SPF
| 2016 | 2021 | |
| Traditional products can be sweat or waterproof | 63% | 39% |
| They offer different levels of SPF | 52% | 47% |
| Believe sunscreens are more powerful | 41% | 56% |
Types of sunscreen used
- 27% mineral
- 34% sometimes mineral, sometimes chemical
- 8% chemical
- 31% don’t know!
The mineral sunscreen appeal
- 45% use mineral because of chemical ingredient concerns
- 36% like how it sits on top of skin and doesn’t penetrate it
- 32% better for sensitive skin
- 32% works just as well as chemical
Her preferred sunscreen application methods
- 30% aerosol mist/continuous spray
- 29% squeeze tube
- 24% pump
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