June 7, 2022 Published by

Hello Beautiful – What’s New at TBC

A huge THANK YOU to the 50+ new brands that have joined The Benchmarking Company (TBC) family since the start of the pandemic. These new beauty, personal care, men’s grooming, and wellness brands have allowed us to expand our staff to provide you with the following NEW SERVICE offerings:

Consumer In-home Use Testing: NEW Benchmarked Claims, NEW Video Testimonials and NEW Post-IHUT Zoom Sessions

TBC represents the industry standard for consumer perception testing, following strict study protocols and offering an unparalleled participant range of more than 275K+ vetted study panelists. TBC’s IHUTs provide the proof that consumers need before they buy a product in the form of validated marketing claims, while mitigating regulatory risk for brands using claims in advertising and marketing.

Now there are even more valuable add-ons offered as part of this service.

In addition to multi-test pricing discounts, we now offer:

Panelist video testimonials which can be used for marketing (pairing well with the written testimonials that are already part of our offering).

Post-study Zoom sessions with select panelists for a deeper-dive into your study’s findings.

Know your benchmarks! TBC also now provides the benchmarked claims with each completed IHUT, showing how your brand’s claims stacked up against similar products that we regularly test!

NEW Sensorial Pilot Testing

Have products that aren’t quite ready for claims validation but need input from a sample of buyers for feedback before progressing to the next step in PD? Obtain important feedback on the sensorial attributes of new products by sending products to a small number of targeted panelists in nationally dispersed geographic areas. This service is not intended for claims substantiation. Large- scale pilot testing is also available (up to 1,000 participants).

NEW Subscription Mini-Quant Service

Query our female and/or male US panels two times in a calendar year with mini-quantitative studies consisting of approximately 10 questions in addition to basic demographics questions. Results will net feedback from 1,000+ consumers.

TBC Service Offerings

Consumer in-Home Use Testing (IHUT) with 275K+ Female and Male Beauty and Personal Care Buyers

Sensorial Pilot Testing

Large Group Sensorial Sampling

US and International Quantitative Online Consumer Studies

Subscription Mini-Quantitative Studies

In-person and Zoom Focus Groups

*Please contact TBC for details about all offerings* denise@benchmarkingcompany.com / 703-871-5300, x101


Interested in customized beauty consumer research for your brand? Call 703.871.5300 or email us at info@benchmarkingcompany.com for information on Beauty/Personal Care Product Testing and specialized consumer research.