Eighty-two percent (82%) of female consumers polled in The Benchmarking Company’s (TBC) latest consumer study said that a woman should be proud to look her true age. What’s more, consumers are generally at peace with the natural aging process (53% don’t mind looking their age). Still, 67% admit to being self-conscious about how they look […]
Recently, The Benchmarking Company’s Denise Herich reported that, “About 87% of surveyed U.S. women who buy beauty products say they take supplements as a part of their regular daily skin and body care routines, and 84% take them daily. In fact, 92% believe the best way to obtain their beauty objectives is with an inside-out […]
Ingestibles are quickly becoming the norm rather than the exception. To understand the mindset of beauty buyers who are exploring supplement use, The Benchmarking Company conducted a primarily online research study in September 2022 asking more than 2,000 U.S. females ages 18-plus to share information about their supplement purchase patterns, brands they trust and their […]
U.S. beauty consumers have rallied in 2022 to help the industry recover from pandemic lows. Seventy-five percent of U.S. beauty-buying females say that beauty buying has become as important or more important to them now, post-pandemic, than it was prior to the pandemic’s onset. Whether her buying tendencies remain as strong in 2023, despite inflation […]
The past decade has seen a steady rise in spending from U.S. men in the personal care and beauty markets. The more adventurous males have moved beyond typical grooming offerings like shaving products and beard care and have embraced the full-spectrum of wonders that were largely the domain of females only. To understand the mindset […]
As of press time, 2022 is already more than halfway over, summer is nearly a memory and the big holiday rush is looming. Before we jump headfirst into prepping for the fourth quarter, The Benchmarking Company (TBC) wanted to find out what the first six months of 2022 consumer purchasing behavior can tell us about […]
The Benchmarking Company has won the Next Award for Best Research, Insights & Trend Forecasting Agency 2022! This award recognizes companies that provide products and services that generates business insights and ideas that facilitate better decision making or new product ideation! Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email […]
The pressure is on to bring breakthrough cosmetics to market fast. With same-day delivery expectations and aspirations of overnight results, the product-development cycle has shrunk substantially to make magic happen for consumers sooner. Where product development was once a year-long endeavor, it’s now a matter of months at best for many products to be conceived, […]
Perfume sales grew double digits in 2021, according to findings by the NPD Group (see page 33); new data from The Benchmarking Company’s most recent primary studies of U.S. female beauty buyers serves to back up some of the reasons for those gains. Me Time Driving Purchases In a recent study of more than 4,000 […]
In a blink of an eye, the year 2022 is already halfway over! The Benchmarking Company—a market research firm on the pulse of US beauty—queried consumers to know what’s hot on their must-have makeup and skincare lists for the season. See where consumers are shopping, what social media they are scrolling, what color cosmetic is […]