The Glamorous Side of Mud

You know a beauty brand has reached an unprecedented level of cool when they’ve successfully trademarked the phrase “Stay Sexy.” Glamglow absolutely oozes confidence; with all the glitz and glamour of Hollywood. And it should. The three-year-old volcanic mud mask maker is one of the beauty industry’s hottest skin care companies. It started as a homemade mud mask, carefully bottled by co-CEOs Glenn and Shannon Dellimore in their living room for Hollywood friends looking to find a nonsurgical product that would make their skin look camera-ready in just 10 minutes. Now Glamglow products have become the must-haves of the celebrity set. But the celeb market is not the only market the brand dominates.