October 6, 2015 Published by Leave your thoughts

The brands that are the most successful at selling at Sephora are those that know the customer best. In Part 1 of this series, which offers highlights from The Benchmarking Company’s newly published annual “2015 PinkReport: The Sephora Shopper,” the consumer’s buying practices, habits and a handful of her purchase influencers were reported.¬†This article delves deeper into the consumer mindset to uncover her buying decisions, the top brands she buys most often per category and the all-important relationship she has with the Sephora cast member.

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