April 10, 2015 Published by Leave your thoughts

Walking the exhibit floor at Cosmoprof North America this year, I was struck by the enormity of nail polish offerings. It seemed every other exhibitor had vast racks of colorful, shimmering, glittery bottles on display. Lacquers and mattes, textures, gels… the styles, colors, treatments and tools were endless.

Women cannot get enough of nail polish, evidenced by 2012 U.S. nail polish sales of $768 million, a 32% gain from the previous year, according to WWD. No matter consumer’s age or socioeconomic situation, when it comes to the nail care segment of beauty, nail polish is the great equalizer. Women from all walks of life share very similar outlooks, views, hopes, dreams and wishes from their nail polish brands, and they also share a very similar view of nail polish–it’s fun!

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