This month, TBC spent some time chatting about beauty with US women from a wide variety of ethnicities, and the results were eye-opening. We learned how this underserved population shops, what products she buys, and her top beauty needs and concerns. Knowing how to reach this important consumer in the growing age of personalized and multicultural consumerism is beautiful indeed.
Multicultural women love shopping for beauty!
- 100% have shopped for beauty in the past 12 months
She wants products that specifically address her needs
- 100% have shopped for products specifically marketed for multicultural skin or hair
Her top beauty purchases help her address her specific ethnic concerns/needs:
- 72% shampoo/conditioner
- 62% color matched concealer/foundation
- 50% anti-frizz/hair taming products
Read or download the entire .pdf here.