Your goal: rosy lips that don’t look obviously made-up. And you’re not the only one–this look is the No. 1 makeup desire for women 40 and older, per a recent poll. The hitch is that finding the right shade can be tougher than resurrecting a head of hat hair. Makeup artist Rose-Marie Swift clued us in on the super subtle hue that flatters every complexion: dusty rose with a hint of wine. “It gives a hit of contrast so your face isn’t washed out, and mimics the youthful color you had as a child in a way pinks, reds, and nudes can’t do,” she says. We’ll be wearing it year-round (not that you’ll be able to tell).