The October-December 2017 issue of BW Confidential features consumer shopping habits from TBC’s recent Amazon.com & beauty study. Click here to read the issue. We’re on page 137.
Today’s Beauty Consumer and Her Beauty Basics in 2016/2017 Desire, rather than need, is driving today’s beauty consumer to buy, which represents a dynamic change from the beauty consumers of yesterday. Traditionally, beauty has been a product women purchased when they ‘needed it’, such as when they ran out of their face wash, or had […]
For The Benchmarking Company’s 2016/2017 PinkReport: Ten-Year Beauty Benchmark—A Consumer Love Affair with All Things Beauty, we take a look at how far beauty has evolved over the past decade, and what that evolution means to brands in terms of guiding marketing plans, devising customer acquisition strategies, and implementing loyalty programs. Covering everything from technology […]
In June 2017, The Benchmarking Company conducted original research to uncover the secrets of independent beauty company CEOs’ successes. From their early days just starting their companies, to their aspirations for growth or exit strategies, TBC and WWD Beauty has the skinny on the Indie beauty biz. Read or download the full WWD article here.
When it comes to philanthropic giving or throwing your support behind a cause you believe in, most of us likely have a favorite mission or way to give back to our communities, and beauty consumers are no different. In fact, you could say that when it comes to cause-related giving, beauty consumers are the most […]
The ultimate beauty lover—she goes by many names: beauty junkie, beauty enthusiast, beauty diva, beauty queen. But whatever you call her (or him!), there are several facts about this uber-beauty consumer that are undeniable: she loves the role beauty plays in her life, she’s attached to her favorite brands, and when it comes to her […]
In today’s rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In a retrospective look at beauty trends, behaviors, and influencers from 10 years ago, as well as those informing the industry today, The Benchmarking Company’s landmark 2016 PinkReport: 10-Year Beauty Benchmark—A […]
The last time we caught up with The Benchmarking Company’s co-founders, Denise and Jenn, they were prepping for a speaking panel alongside QVC’s Ellen Lennon, Director of US Beauty; Eve Pearl of EVE PEARL Beauty and Doris Dalton of Doll 10 Beauty at Cosmoprof NorthAmerica. The topic: “TV Home Shopping Culture: Is your Brand Camera […]
With hundreds of beauty products singing their siren’s call to beauty consumers each time they stroll their favorite beauty aisle or log-onto to their preferred online shop, how can a brand expect to stand-out? Let’s take a closer look at the beauty consumer of 2016. She’s An Engaged Consumer Beauty consumers are very sophisticated consumers […]
The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what packaging elements consumers value before designs are submitted and bottles are filled. Here, a detailed look at the elements […]