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Nailed – The Allure of Nail Color

$700.00

SKU: 3

Product Description

Nailed:  The Allure of Nail Color, 2013-14
45 pages
In-depth survey of 3,000 American women

Nailed: The Allure of Nail Color is a ground breaking study that dives deep into every segment of the nail polish landscape and uncovers the facts, figures and stats driving this multi-million dollar business. In addition to key demographics and analytics, the 2013-2014 Pink Report explores:

  • Her emotional connection to nail polish
  • Her nail polish usage habits
  • Why she chooses one color over another
  • What innovations she’s seeking from her nail color brands
  • What nail color basics she can’t live without
  • What colors are her favorites
  • What role nail polish plays in her life
  • What she really thinks of the latest nail color
  • Innovations (Soak-off gel polish, nail stickers, nail art, etc.) and which ones will last
  • How celebrities are informing manicure and nail color trends
  • What benefits she’s seeking in her nail care brands
  • Where the nail care industry is heading

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