New technologies and innovative ingredients have raised the bar on skincare product effectiveness. Every year, the science of product development continues to evolve, yielding major advantages for consumers, while upping the level of competition among beauty brands eager to
...The beauty industry is getting more and more competitive with each launch.
As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results and safety standards are cruc ...