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In 2019, The Benchmarking Company surveyed beauty consumers about sustainability and packaging choices. Results showed that electing to make cleaner or sustainable choices was somewhat important, but the commitment to buying green and sustainable products wasn’t paramount. ...

Perfume sales grew double digits in 2021, according to findings by the NPD Group (see page 33); new data from The Benchmarking Company’s most recent primary studies of U.S. female beauty buyers serves to back up some of the reasons for those gains.

Me Time Driving Purchases ...

Substantiated claims are a key element of beauty and personal care product development right now. Read on to see why testing claims are a vital part of your products' journey to the consumer in the latest infographic from The Benchmarking Company.

Claims Matter More Tha ...

Interest in products for intimate care and sexual wellness is high, with beauty consumers embracing new (and once-taboo) products as meaningful ways to achieve a more complete sense of wellness. In a recent study of 2,900-plus U.S. female-identifying beauty buyers conduct ...

New technologies and innovative ingredients have raised the bar on skincare product effectiveness. Every year, the science of product development continues to evolve, yielding major advantages for consumers, while upping the level of competition among beauty brands eager to

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Despite the yo-yo nature of our pandemic-strain du jour, hair care product usage is a constant and continue to be a big part of nearly every beauty consumer’s daily routine. Forty-four percent (44%) told The Benchmarking Company they wash their hair at least 2 -3 times per w ...

In September 2021, The Benchmarking Company conducted an online study to explore consumer interest and adoption of single unit dose beauty products. The survey was designed to gauge her interest in products designed in single dose format and explored her purchase intent, inf ...

The process of getting a CBD-based beauty product on-shelf or online is rarely for the faint-of-heart. Competition, consumer skepticism, and of course the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC), can all pose significant roadblocks. But the ...

As the demand for cleaner and safer cosmetics rises, packaging options are rapidly changing to meet consumer needs. Enter single dose (or unit dose) packaged products, taking the guesswork out of the amount to use, while easing buyers’ fears about a product’s exposure to out ...

In a recent poll, 9 out of 10 Allure editors agreed — beauty product claims can be pretty damn confusing. (And one person was out sick that day). Why all the linguistic gymnastics? For starters, brands are incentivized to make their products sound like they work — just ...