The beauty industry is getting more and more competitive with each launch.
As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results and safety standards are cruc ...The Benchmarking Company surveyed more than 2,900 beauty and personal care buyers on their opinions regarding topics such as products, representation, and Black Lives Matter movement for an August, 2020 study.
Of those surveyed, 83% of the female beauty consumers supported ...