The beauty and personal care companies are not immune to the challenges faced by others: cash flow issues, lower consumer demand, a reduced retail channel, shuttered stores and manufacturing plants, employee layoffs and supply chain lags and interruptions. Stay at home ma ...

As a new wave of personalization for beauty products and experiences rolls out, consumers are embracing all things personal. In a three-part series we will take a closer look at beauty personalization and the customized trend, what it means to consumers, and how that transla ...

The Benchmarking Company conducted original primary research in March 2020 of more than 5,000 beauty buyers to see how their beauty buying (and using) behaviors have changed in the new quarantine reality. Download the full report here. ...

CBD and hemp products are arguably the “it” ingredients of 2019. As The Benchmarking Company reported in part 1 of its September 2019 Beauty by the Numbers Infographic series, 25% of US beauty consumers[1] have used CBD-based beauty products as of August 2019, up 7% from six ...

In part 1 of our 2-part series, we took a look at attitudes, habits, drivers, and influencers for everything green.  Now in Part Two, we will dive even deeper into all things recycling (and her recycling habits at home), exploring the impact recycling has on purchasing decis ...

In today’s hyper-green culture, it’s easy to presume that everyone is striving to make cleaner, greener, and more sustainable choices when it comes to their beauty and personal care product purchases. And while for many consumers, sustainability and ‘being green’ are high pr ...

The Real Difference Between Cheap and Pricey Beauty Products; With a new influx of skin care products at extreme price points, the psychology of why we buy what we buy has never been more complex. A peek into the mind-vanity connection Molvar, Kari . Wall Street Journa ...

In part 3 of TBC’s The Skincare Series, we’ll take a look at the rising star of mass and generic skincare, as well as skincare kits, the continued appeal of natural and organic skincare products and brands, and social media and beauty loyalty programs, which surprisingly, ha ...

In part 2, we look at how much she spends, where and why, and what she wants to try. On average, most consumers aren’t willing to spend over $10 on items such as a bar soap (86%), makeup remover wipes (76%), cleansing wipes (75%), blotting papers (73%), and sheet masks (7 ...

As the wheel of the year turns from the cold, dark days of winter to the first warm breezes of spring, many consumers are ready to revisit and revitalize their skincare routines. To gauge consumer’s thoughts and feelings on just what that means, we chatted with over 4,600 be ...

In Part Four, our final article in our series on The Benchmarking Company’s annual PinkReport, we are taking a closer look at how brands can use packaging and messaging to tell their natural/organic story, as well as a quick look at wellness trends overall, and what that act ...

In Part Three of our four part series on The Benchmarking Company’s annual PinkReport we are taking a closer look at the male consumer’s POV on everything natural and organic personal care, as well as examining one of the most controversial (or is it?) natural ingredients to ...