The Age of Naturals (2008)

The Age of Naturals, 2008
123 pages
In-depth survey of 2,000 American women

The Age of Naturals is a unique offering in a sea of sales data-driven reports. Through seven varied chapters and 72 tables of data exploring women’s

• motivations
• fears
• lifestyle choices
• attitudes
• purchasing habits
• marketing preferences
• believability of claims
• retail trust factors
• profiles, and more

We learn not only which brands are selling natural/organic and inside/out beauty products the most to her – but most importantly WHY she continues to buy them. (123 pages, cross tabulated by type of buyer (natural/organic beauty buyer and traditional beauty buyer.)