GCI Magazine: What are the Sephora Shopper’s Main Influencers? (Part 2)

The brands that are the most successful at selling at Sephora are those that know the customer best. In Part 1 of this series, which offers highlights from The Benchmarking Company’s newly published annual “2015 PinkReport: The Sephora Shopper,” the consumer’s buying practices, habits and a handful of her purchase influencers were reported. This article delves deeper into the consumer mindset to uncover her buying decisions, the top brands she buys most often per category and the all-important relationship she has with the Sephora cast member.