Holiday Shopper Plans to Buy it All: 2016 Infographic

January 15, 2018 9:03 pm Published by

No Grinch here.  Both men and women indicate they spend more than $100 on their spouse for the holidays.

From beauty products to clothing, gift cards and technology, this year’s holiday shopper plans to buy it all. *3624

  • 83% expect to purchase beauty products for others and possibly even for themselves
  • 79% will purchase clothing for a loved one
  • 72% go the gift card route
  • 51% plan to hit the electronics aisle and give the gift of technology
  • 45% plan to purchase personal care products ranging from teeth whitening kits to men’s grooming products

Winter is coming, but online shopping is heating up.

Men and women both expect to purchase online:

    • 57% beauty products
    • 22% beauty products
    • 45% clothing
    • 35% electronics

So many retailers to choose from but these are the favorites.


  • 76% Amazon
  • 67% Superstores (Target, Walmart)
  • 55% Beauty Specialty store


  • 73% Amazon or other online retailer

Value is Key

When shopping for beauty and personal care, this year’s holiday shopper expects to:

  • 85% buy products on sale
  • 69% look for/use coupons
  • 63% buy products in kits
  • 56% shop the Cyber Monday sales
  • 54% shop the Black Friday sales
  • 67% Superstores (Target, Walmart)
  • 55% Beauty Specialty store

Holiday shoppers plan to gift these brand favorites:

Beauty:  Urban Decay (women gifters) and Clinique (men gifters)

Personal Care: Bath & Body Works (women gifters) and Dove (men gifters)

What did he/she put on Santa’s list this year?  Everything from beauty gifts to gift cards.

Top desired gifts by women:

  • 79% a beauty gift
  • 69% gift cards
  • 59% clothing
  • 49% jewelry/timepieces

Breaking down her “beauty” wish list, what she really, really wants!

  • 71% cosmetics/makeup sets
  • 62% fragrance
  • 54% skincare products

Brands she desires:  Urban Decay, MAC, Two Faced and Tarte

Top desired gifts by men:

  • 57% gift cards
  • 57% personal care products
  • 53% electronics and tech gadgets
  • 45% clothing

Breaking down his wish list of personal care products.

  • 83% men’s fragrance
  • 82% men’s shaving kit
  • 31% teeth whitening kit

Brands he desires:  Jack Black, Axe and Dove

It’s party time!

Her favorite holiday makeup looks:

  • 32% clean and classic
  • 27% glammed up makeup
  • 11% shimmery shadow

From coiffing to cheek coloring, here are the top things she does to prep for a holiday party.

  • 89% applies her own makeup
  • 85% styles her own hair
  • 62% shop for a new outfit
  • 37% wax, thread, shave or pluck unwanted facial hair

September 2016 survey
Two surveys conducted between September and October:
Survey 1:  5,292 women and 185 men
Survey 2:  3624 women

Read the full .pdf here.

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