Beauty Brands – What, Where and Why Women are Shopping (2006)

Description

Beauty Brands: What, Where and Why Women are Shopping, 2006
93 pages
In-depth survey of 1,300+ American women

The PinkReport that started it all – Beauty Brands: What, Where and Why Women are Shopping features findings beauty executives need to know about women’s attitudes and behaviors that drive her to purchase skin care, bath and body care, hair care, makeup and fragrances.  The report profiles real beauty consumers, shares vital emerging themes with a solid data backing.  Data include:

• Top 5 need to know vitals
• Her favorite brands, stores, and products
• Her top motivations for buying beauty products
• Where she buys and why
• How often she buys, what drives her to shop
• Shopping retail therapy