Description
The Age of Naturals, 2008
123 pages
In-depth survey of 2,000 American women
The Age of Naturals is a unique offering in a sea of sales data-driven reports. Through seven varied chapters and 72 tables of data exploring women’s
- motivations
- fears
- lifestyle choices
- attitudes
- purchasing habits
- marketing preferences
- believability of claims
- retail trust factors
- profiles, and more
We learn not only which brands are selling natural/organic and inside/out beauty products the most to her – but most importantly WHY she continues to buy them. (123 pages, cross tabulated by type of buyer (natural/organic beauty buyer and traditional beauty buyer.)
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