The Age of Naturals (2008)


SKU: 7 Category:


The Age of Naturals, 2008
123 pages
In-depth survey of 2,000 American women

The Age of Naturals is a unique offering in a sea of sales data-driven reports. Through seven varied chapters and 72 tables of data exploring women’s

  • motivations
  • fears
  • lifestyle choices
  • attitudes
  • purchasing habits
  • marketing preferences
  • believability of claims
  • retail trust factors
  • profiles, and more

We learn not only which brands are selling natural/organic and inside/out beauty products the most to her – but most importantly WHY she continues to buy them. (123 pages, cross tabulated by type of buyer (natural/organic beauty buyer and traditional beauty buyer.)


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