With hundreds of beauty products singing their siren’s call to beauty consumers each time they stroll their favorite beauty aisle or log-onto to their preferred online shop, how can a brand expect to stand-out? Let’s take a closer look at the beauty consumer of 2016.
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...In last month’s article, TBC took a close look at the evolution of focus groups, and how brands can use this powerful tool to gather critical qualitative data about their products. This month, we turn our attention to other half of this equation: in-home usage studies or be
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