Beauty and the Blog (2007)


SKU: 8 Category:


Beauty and the Blog, 2007
93 pages
In-depth survey of 2,500 American women

Beauty and the Blog was the first comprehensive report available on the state of the social media landscape for beauty consumers.  The study tracks and analyzes female beauty buying behaviors and attitudes while identifying the actual sites and content direction of online user generated dialogs.  This report details:

  • General Internet usage and motivations
  • Online beauty behaviors and attitudes
  • Trends in online buying behavior
  • Her online community experience
  • Her beauty blog experience
  • Online beauty dialog rankings


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