In Part Four, our final article in our series on The Benchmarking Company’s annual PinkReport, we are taking a closer look at how brands can use packaging and messaging to tell their natural/organic story, as well as a quick look at wellness trends overall, and what that act ...

In Part Three of our four part series on The Benchmarking Company’s annual PinkReport we are taking a closer look at the male consumer’s POV on everything natural and organic personal care, as well as examining one of the most controversial (or is it?) natural ingredients to ...

In the beauty industry, ingredient stories come and go but there is one ingredient that is disrupting the landscape in a radically compelling way: cannabis. Edgier and more scintillating than any ingredient to come before it, in this special CEW report, The Benchmarking Comp ...

TBC takes a Retrospective Look at Natural & Organic Beauty from 2008 to Today – Part Two By: Denise Herich In Part Two of our four part series on The Benchmarking Company’s annual PinkReport, we will dive into the consumer’s shopping habits and purchase triggers for na ...

TBC takes a Retrospective Look at Natural & Organic Beauty from 2008 to Today – Part One By: Denise Herich Quick – think of every buzzword that connotes “natural” beauty and personal care. Sustainable, eco-friendly, botanical, bio-natural, herbal, oils, clean, green? D ...

When it comes to iconic beauty products, few hold as important a place in the heart of consumers as those for eyelashes and eyebrows.  Consumers across all age ranges shop for these products on a routine basis, are attuned to the trends and techniques guiding the category, a ...

Guys Who Spa “My husband takes better care of his skin than I do,” confesses Jennifer Stansbury, Co-Founder of the Benchmarking Company. “He’s a high-level executive at a Big 4 accounting firm, and he was the one (when we first met) who turned me on to Dermalogica. Here’s ...

Lip, Lip Hooray! Lipstick, lipgloss, lip liner—consumers love their lip products. From changing her lip colors between day and night, or spring and fall, to what color is in her makeup bag right this very minute, The Benchmarking Company got asked US female beauty consum ...

At one time a niche product or nice-to-have benefit, today organic and natural beauty is the norm, and consumers have become more insistent that these products be both powerful and safe. Brands and companies have obliged by creating and offering hardworking organic or natura ...

Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that s ...

Finally, in Part 4 of our 4-part series detailing the findings in our latest PinkReport, we unveil six of the 12 trends poised to shape the state of beauty for the next 10 years and beyond. Consumer Driven Beauty Trends Set to Guide the Next 10 Years The Intimate Face ...

On Sunday, July 9^th The Benchmarking Company conducted a sold-out session at the at Cosmoprof NorthAmerica’s Entrepreneur Academy, entitled “Best Practices for Crafting Claims that Sell Beauty Products.” For beauty and personal care brands, consumer testing is a vital par ...