Beauty by the Numbers

Beauty and the Beaker: 2016 Infographic Series #3

Today, beauty brands small and large are leveraging advanced science to create efficacious and disruptive treatments for skin to hair to nails.  We asked more than 1,600 women to give us the download on everything they love about beauty powered by s…

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Lush Lashes, Kissable Lips Make for a Sexy V-day: 2016 Infographic Series #2

Ooo-la-la this is shaping up to be a memorable Valentine’s Day!  We asked women across America how they’ll prepare themselves for the most romantic day of the year, what they’d love from their significant other, and what gift would be super sp…

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What A Girl Wants in ’16: 2016 Infographic Series #1

It’s New Year’s Resolution time—beauty style!   We asked more than 4,000 U.S. women what they wanted to try, buy and accomplish in 2016 for their skin, hair, and body.  Here is a look at what’s on her beautiful to-do list this year. Top Sk…

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Guys that Groom: What He Said: 2015 Infographic Series #12

Serious men’s grooming is no longer left to the metrosexuals. Men from every walk of life are getting their groom on. From razors to hair pomades, men are spending increasingly larger amounts of cash on personal care and grooming products. TBC …

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Beauty Takes a Holiday – Her Gift Giving Outlook: 2015 Infographic Series #11

The Benchmarking Company unveils its annual look at the beauty products the U.S. female consumer plans to buy herself and her loved ones this 2015 holiday season, how much she’ll spend, and where she’ll be shopping!  Whether naughty or nice, mos…

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All About Men’s Grooming–What She Said: 2015 Infographic Series #9

Ladies aren’t the only ones that primp, according to a recent TBC study.  Men’s grooming is a fast- growing category on the beauty and personal care market!  TBC wanted to know what role “she” plays in her guy’s grooming habits. …

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All Hail Color Cosmetics: 2015 Infographic Series #10

She’s all dolled-up in her makeup favorites and she’s ready to take on the world.  In this tribute to the friends we’ll see at #MakeUpinNY, we take a look at her favorite makeup looks, products and must-have brands – overall and by g…

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2015 PinkReport: The Sephora Shopper 2015 Infographic Series #8

Welcome TBC insiders!  Each year, TBC’s annual deep-dive PinkReport™ gets to the heart of what makes the beauty consumer tick.  This year, we’ve prepared a generational analysis of the U.S. female consumers’ purchase influencers, sh…

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Her Fragrance Faves: 2015 Infographic Series #7

Women have always had a love affair with fragrance. Perfume, cologne, and scented body products are important for feeling fresh and feminine anytime of the year. Now that Spring has finally sprung, we’re unveiling her scent secrets, what she owns, …

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All about that Hair! 2015 Infographic Series #6

Cleanse, condition, coiff, and curl, hair care takes center stage in today’s Beauty by the Numbers.  Here are highlights from three original TBC studies* that showcase her hair care regimen, her hair product buying habits, and her growing demand f…

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TBC in the News

7.17 WWD Beauty taps The Benchmarking Company to conduct Indie Founders Survey

In June 2017, The Benchmarking Company conducted original research to uncov…

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TBC’s 10 Year Beauty Benchmark: (2006-2016) – A Consumer Love Affair with All Things Beauty

This year’s PinkReport, TBC’s 10 Year Beauty Benchmark: (2006-2016) –…

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